Shopping Centres remain
a major hub for the UK
population
Local & Town Centre destinations
recovering more quickly as
"Shop Local" is here to stay
Shopping Centre media is not all about the "Supermalls" - but where people go everyday in their local community
Multi Format campaigns work harder - across Roadside, Underground, British Rail etc.
So why not in Malls?
THE MEDIA
MallBox
Mallbox recycling units provide advertisers the perfect opportunity top penetrate into the heart of shopping centres - driving coverage, frequency and perfect proximity to store. In association with Rebel Outdoor
Coverage
Multiple panels throughout each shopping centre ensure the maximum potential audience is reached.
Distribution in all key areas and walkways optimises coverage throughout the centre
Frequency
Panels located every 5-10 metres ensures frequency is optimised throughout the shopping trip.
Ideal for multiple executions to drive the message home to a hugely receptive audience
Proximity
Flexible targeting and specific site selection allow for targeting of almost any location or specific outlets throughout the shopping centre network. Fully mapped locations for specific targeting purposes
Recycling
MallBox units are designed to encourage on the go recycling and are the only medium specifically designed for this purpose.
Giving advertisers the opportunity to enhance their green credentials on a format that endorses this message
Smart Sanitiser
Hand sanitisation is here to stay and the supply of sanitation stations is vital for shopping centres to continue to attract audiences to the centres. InkspotWifi & Smart Outdoor are developing a new network of shopping centre locations adding digital coverage at key locations within shopping centres.
Locations
Located at key entrance points and strategic locations throughout the centres the units are designed to encourage use and attract the audience to them
Digital Screens
Fully connected 22" digital screens allow for flexibility of message, updateable copy and day part advertising. Generally sold in a 1 in 6 share of voice to ensure optimal OTS for the audience.
Proximity
Fully mapped locations allows for specifically targeted campaigns to be incorporated within any campaign brief
Safety Messaging
With one out of 6 slots dedicated to the shopping centre and safety messaging - this will draws people towards the screen - whilst the act of sanitising will create a one on one advertising experience
Static & Digital - The Perfect Combination
Escalator Branding
Motion Icon provide statement advertising opportunities in the heart of shopping centres. Longer term brand dominance avainle at key centres across the UK. In association with Motion Icon UK
Statement Pieces
The largest format available in most shopping centres - creating brand stand out
Movement Attracts
Eye catching creative opportunities - creating a talking point in the heart of shopping centres
High Quality Production
Quality HD production techniques ensures display remains looking fantastic throughout the duration of the campaign
Escalator Santitisers
The addition of Escalator Sanitiser units adds a digital dimension with a 7 inch screen - side panel branding and the added benefit of providing a safety feature to the shopping centre environment
Shopping Centre Wifi
The addition of delivering advertising content as shoppers log into local wifi networks further enhances any campaign delivering a full multi media message. In association with InkspotWifi
Free Wifi
Delivering your message into the palm of their hand
Landing Page Promotion
Re-enforcing OOH advertising as shoppers log in
Interactive Map
Click on the link below to see the full distribution of Shopping centres we have access to
All Rights Reserved - Mall Media & More 2021
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